PropX
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  • PropX Pvt Ltd, Office No. 3052, P Wing,
    Akshar Business Park, Sector 25, Vashi, Navi Mumbai - 400703

Real estate CRM for developers — PropX platform banner

Real Estate CRM for Developers

The end-to-end sales, revenue and post-sales technology platform for real estate developers

Real estate CRM dashboard showing sales and revenue modules

PropX Real Estate CRM for Developers is an end-to-end revenue acceleration platform built specifically for modern real estate developers. As real estate technology becomes central to how top developers scale, PropX bridges the gap between presales velocity, channel partner sourcing, on-site closing and post-sales execution — eliminating operational silos and driving predictable revenue growth across your entire portfolio.

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The PropX Advantage

See What Changes With PropX
Real Estate CRM Technology

Marketing Intelligence
Presales Engine
Sourcing Sales
GRE Desk
Closing Sales
Post-Sales & Collections
PropX CRM
Faster Sales Cycles Leads Go Cold Smart lead distribution and automated cadences move leads to booking faster. Manual routing and missed follow-ups let hot leads go cold.
Zero Lead Leakage Leads Slip Through Cracks Every inquiry is tracked from first touch to booking across marketing, presales and sourcing. Leads scattered across spreadsheets, WhatsApp and inboxes disappear unnoticed.
Predictable Collections Chasing Overdue Payments Automated milestone-linked demand notices keep cash flow predictable. Manual follow-ups and missed due dates delay collections and hurt liquidity.
Inside the Platform

Real Estate CRM Modules Built for Every Stage of the Sales Cycle

01Real Estate Marketing Attribution & Lead Aggregation

Real-Time ROI Attribution

Track Cost-Per-Lead, Cost-Per-Visit and Cost-Per-Booking across every real estate marketing channel to know your true campaign ROI.

Omnichannel WhatsApp Broadcasts

Send targeted bulk WhatsApp campaigns straight from your real estate CRM to nurture prospects and revive cold leads.

Workflow Automation

Automate communication from first inquiry to final booking, so no real estate lead ever falls through the cracks.

Omnichannel Lead Aggregation

Pull leads from Facebook, Google, property portals and landing pages into one database, auto-deduped and routed.

02Real Estate Lead Management & Site Visit Automation

Smart Lead Distribution

Auto-assign real estate inquiries to executives by round-robin, skill or performance for instant response every time.

Automated Call & Lead Cadence

Automated call queues, reminders and SLA alerts keep every presales executive's follow-ups on track daily.

Site Visit Booking & Confirmation

Book site visits instantly and auto-send cab details, invites and location pins over WhatsApp.

Call Analytics & Quality Audit

Record and analyze presales calls to track pitch quality, objection handling and customer sentiment.

03Channel Partner & Field Team Technology

Real-Time Field Intelligence

Geo-verified check-ins track sourcing executive movement on the ground for full field accountability.

CP Meeting Governance

Schedule, log and audit every channel partner meeting to build stronger, trackable broker relationships.

Sourcing Performance Engine

See productive hours, active partner networks and revenue generated live on one dashboard.

Broker Site Visit Tagging

Digitally tag broker-assisted site visits on arrival to prevent conflict and ensure fair attribution.

04Sales Lounge & Reception Management Software

Digital Reception Check-In

Tablet-based check-ins capture visitor details, referral source and assigned executive on arrival.

Wait-Time & Lounge Management

Track lounge occupancy, table allocation and wait times live for a smoother visitor experience.

Sales Executive Auto-Assignment

Auto-pair walk-ins with the right closing manager by lead history, budget or language.

Visitor Analytics & Drop-off Insights

Capture walk-in metrics and non-booking reasons to keep improving lounge operations and hospitality.

05Digital Inventory & Booking Management Software

Dynamic Digital Inventory Matrix

Live floor plans and real-time unit availability prevent double-booking during active negotiations.

Automated Cost Sheet Generation

Generate accurate, RERA-compliant cost sheets and payment plans in seconds, not spreadsheets.

Digital Token & Booking Desk

Capture booking tokens, signatures and KYC digitally for instant unit reservation on the spot.

Negotiation & Approval Workflows

Instant mobile approvals for discount requests let executives close real estate deals without leaving the table.

06Real Estate Collections & Possession Management

Automated Collections Engine

Milestone-linked demand notices with instant payment links keep cash flow predictable and on time.

Digital Document Vault

Store agreements, receipts and RERA records in one secure, audit-ready repository.

CRM Team Productivity Suite

Automate buyer handoffs, payment follow-ups and queries, freeing time for high-value client relations.

Possession & Handover Management

Guide buyers through snagging, final payments, key handover and NOC with structured workflows.

Ready to Streamline
Your Sales Operations

PropX is the real estate CRM and revenue operating system built for developers — transforming fragmented real estate operations into an integrated, high-speed growth engine.

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